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 Some of Our Work

-Return on Investment Analysis for FY 2020-2024 for the Greater 

 Irving and Las Colinas Chamber of Commerce


-Venue Feasibility Studies for Caddo Parish (LA)


-Promoter Representative for Three Dog Night Concert at Greenville (TX) Municipal Auditorium


-Economic Impact Study of the 2023 Shreveport Mardi Gras Parades


-Economic Impact Study of the 2022 Red River Revel Arts Festival


-Program Evaluation for the 2022 Academy for Venue Safety and Security


-Strategic Marketing Analysis and Recommendations for the 2022 Red River Balloon Rally (Bossier City, LA)


-Economic Impact Study for the 2021 Radiance Technologies Independence Bowl (Shreveport, LA)


-2021 Public Relations Launch for Salon by Michael Johnson (Mexico City)


-2021 Evaluation of the Visitor Guide and Travel Magazine for the     Shreveport-Bossier Convention & Tourist Bureau


 -2021-2022 Program Evaluation for the Academy for Venue Safety and Security 


  Erika Wysong
    Co-President

 Erika Fregoso Wysong primarily focuses on marketing,   advertising and entertainment consulting. Previously,   she was the General Manager of the Shreveport   Convention Center and Municipal Auditorium for ASM   Global. The Convention Center brought in over $77   million dollars to the local economy over the last five   years when she was GM, Assistant GM and Director of   Sales. As the exclusive booking agent, the iconic   Municipal Auditorium hosted more events the last few   years than ever before including Jerry Seinfeld, Cole   Swindell, Kevin Hart, Bob Dylan, Luke Combs, Tyler   Perry, Harry Connick Jr. and Diana Ross to name a few.   Wysong earned a BA in Communications and Public     Relations from LSU-Shreveport. She then went on to   work in sales, marketing and public relations for   Harrah’s/Horseshoe Gaming for 15 years and then   worked for SMG/ASM Global for 11 years. ​

  Scott Wysong, Ph.D.
    Co-President

 Scott Wysong has conducted over 100 research   studies for brands in sports, entertainment, tourism   and many other industries. Dr. Wysong holds a MBA   and Ph.D. in Marketing from the University of Texas at   Arlington and a BA in Economics from Vanderbilt   University. In addition to his role at Wysong Brand   Solutions, he is an Associate Professor of Marketing   and the MBA Program Director in the Satish &   Yasmin Gupta College of Business at the University of   Dallas. His research has been published in a number of   academic journals and he has written   a book entitled, Attack Dog Marketing. Dr. Wysong has been active in the International Association of Venue Managers (IAVM) for 22 years, assisting their Academy for Venue Safety and Security for the last seven years. He is a member of the Rotary Club of Shreveport and serves on the board of the Radiance Technologies Independence Bowl. 

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